Matheson Library
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1.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Matheson Library (1)Call number: SR 658.8342 P479.

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2.
Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. by Series: The Irwin series in marketing
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 M123e 1982.

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3.
Contemporary advertising / Courtland L. Bovee, William F. Arens. by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1986
Availability: Items available for loan: Matheson Library (1)Call number: 659.1 B783.

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4.
Marketing management / Benson P. Shapiro, Robert J. Dolan, John A. Quelch. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1985
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 S529m.

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5.
Big business blunders : mistakes in multinational marketing / David A. Ricks. by Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Dow Jones-Irwin, 1983
Availability: Items available for loan: Matheson Library (1)Call number: 658.848 R539b.

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6.
ABC's of selling / Charles Futrell. by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1989
Availability: Items available for loan: Matheson Library (1)Call number: 658.85 F996a 1989.

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7.
Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson. by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1987
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 P478c 19.

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8.
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Series: The Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1991
Availability: Not available: Matheson Library: Lost (2).

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9.
International marketing / Philip R. Cateora. by Series: The Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Not available: Matheson Library: Lost (2).

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10.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Matheson Library (2)Call number: 658.8342 P479, ...

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