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Contemporary advertising / Courtland L. Bovee, William F. Arens.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1986.Edition: 2nd edDescription: xxvii, 629, [45] p. : ill. (some col.)ISBN:
  • 0256033021
Subject(s): DDC classification:
  • 659.1�19
LOC classification:
  • HF5821 .B62 1986
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Matheson Library Main Collection Main Collection 659.1 B783 (Browse shelf(Opens below)) Available 051208

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