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Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.

By:

Peter, J. Paul

Contributor(s):

Olson, Jerry C

Material type: Text

Text

TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1987.Edition: 2nd edDescription: xvii, 698 p. : ill. (some col.)ISBN:

0256079617

Subject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Matheson Library	658.8 P478c 19 (Browse shelf(Opens below))	Available		077390

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