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1.
Basic marketing : a managerial approach / E. Jerome McCarthy. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Homewood, Ill: R. D. Irwin, 1978
Availability: Items available for loan: Matheson Library (2)Call number: 658.8 M123b 1978, ...

2.
Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. by Series: The Irwin series in marketing
Edition: Rev. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 M123e 1982.

3.
Social issues of marketing in the American economy / by Y. Hugh Furuhashi and E. Jerome McCarthy. by
Material type: Text Text; Format: print
Publication details: [Columbus, Ohio : GRID, Inc., c1971]
Availability: Items available for loan: Matheson Library (1)Call number: 658.834 F992.

4.
Basic marketing : a managerial approach / E. Jerome McCarthy [and] William D. Perreault. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, c1990
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 M123.

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