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Basic marketing : a managerial approach / E. Jerome McCarthy [and] William D. Perreault.

By:

McCarthy, E. Jerome (Edmund Jerome)

Contributor(s):

Perreault, William D

Material type: Text

Text

TextPublication details: Homewood, Ill. : Irwin, c1990.Edition: 10th edDescription: xviii, 734 p. : col. illISBN:

0256068658

Subject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	Matheson Library Main Collection	Main Collection	658.8 M123 (Browse shelf(Opens below))	Available	A \| 08-08-00		092211

Includes bibliographical references (p. 678-701).

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