Basic marketing : a managerial approach /
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy [and] William D. Perreault. - 10th ed. - Homewood, Ill. : Irwin, c1990. - xviii, 734 p. : col. ill.
Includes bibliographical references (p. 678-701).
0256068658
Export marketing--Management.
Marketing--Management.
Marketing--Management.--United States
Basic marketing : a managerial approach / E. Jerome McCarthy [and] William D. Perreault. - 10th ed. - Homewood, Ill. : Irwin, c1990. - xviii, 734 p. : col. ill.
Includes bibliographical references (p. 678-701).
0256068658
Export marketing--Management.
Marketing--Management.
Marketing--Management.--United States