Matheson Library
Empowering Knowledge, Inspiring Discovery

Basic marketing : a managerial approach / E. Jerome McCarthy.

By: Material type: TextTextPublication details: Homewood, Ill: R. D. Irwin, 1978.Edition: 6th edDescription: xix, 767 p. : ill ; 24 cmSubject(s): DDC classification:
  • 658.8
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Matheson Library 658.8 M123b 1978 (Browse shelf(Opens below)) Available 042131
Books Books Matheson Library 658.8 M123b 1978 (Browse shelf(Opens below)) Available 028375

Includes bibliographical references and indexes.

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