Matheson Library

Empowering Knowledge, Inspiring Discovery

Advanced search
Course reserves
Libraries

Welcome to the Matheson Library

Explore our vast collection of resources.

Learn and Grow

Your journey to knowledge starts here.

Connect with Us

Join the Matlis community for lifelong learning.

Discover New Worlds

Books that inspire and empower.

Digital Resources

Access journals, articles, and more.

Collaborate and Innovate

Spaces designed for teamwork.

Events and Workshops

Learn from experts and peers.

History and Heritage

Preserving stories and memories.

Our Mission

Empowering education for all.

Future Ready

Building knowledge for tomorrow.

Normal view MARC view ISBD view

Basic marketing : a managerial approach /

McCarthy, E. Jerome.

Basic marketing : a managerial approach / E. Jerome McCarthy. - 6th ed. - Homewood, Ill: R. D. Irwin, 1978. - xix, 767 p. : ill ; 24 cm.

Includes bibliographical references and indexes.

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)