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Marketing management cases : planning and executing marketing strategy / William M. Weilbacher.

By:

Weilbacher, William M

Material type: Text

Text

TextPublication details: New York : Macmillan, c1986.Edition: 4th edDescription: x, 390 p. : ill. ; 24 cmISBN:

0024253006 (pbk.)

Subject(s):

Marketing -- Management -- Case studies

DDC classification:

658.8�19

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Holdings ( 1 )
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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Matheson Library Main Collection	Main Collection	658.8 W422m 1986 (Browse shelf(Opens below))	Available		063258

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