Marketing management cases : planning and executing marketing strategy /
Weilbacher, William M.
Marketing management cases : planning and executing marketing strategy / William M. Weilbacher. - 4th ed. - New York : Macmillan, c1986. - x, 390 p. : ill. ; 24 cm.
0024253006 (pbk.)
Marketing--Management--Case studies.
658.8�19
Marketing management cases : planning and executing marketing strategy / William M. Weilbacher. - 4th ed. - New York : Macmillan, c1986. - x, 390 p. : ill. ; 24 cm.
0024253006 (pbk.)
Marketing--Management--Case studies.
658.8�19