Marketing management cases : (Record no. 44312)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a2200229u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00789240 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602101537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 850822s1986 nyua 00010 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0024253006 (pbk.) |
| 039 0# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 2 |
| Level of effort used to assign nonsubject heading access points | 3 |
| Level of effort used to assign subject headings | 3 |
| Level of effort used to assign classification | 3 |
| Number of fixed field character positions coded | 3 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8�19 |
| 090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8/W422m/1986 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weilbacher, William M. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management cases : |
| Remainder of title | planning and executing marketing strategy / |
| Statement of responsibility, etc. | William M. Weilbacher. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | c1986. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 390 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 658.8 W422m 1986 | 063258 | 24.03.2018 | 24.03.2018 | Books |