Details for: Advertising and sales promotion strategy /

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Material type: Text

TextPublication details: Reading, MA : Addison Wesley, c1998.Description: xvii, 483 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Matheson Library Main Collection	Main Collection	658.82 T276 (Browse shelf(Opens below))	Available		159562

Previous		No cover image available			No cover image available	No cover image available		Next
Previous	658.82 Q3 Sales promotion management /	658.82 S387s Sales promotion management	658.82 S788 Promotion : advertising, publicity, personal selling, sales promotion /	658.82 T276 Advertising and sales promotion strategy /	658.82 T577 Promotion: persuasive communication in marketing /	658.823 F911 Industrial packaging /	658.83 The R & D game : technical men, technical managers, and research productivity /	Next

Includes bibliographical references and index.

Recommended text for BA236 (Business Studies).

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