Advertising and sales promotion strategy / (Record no. 900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00721nam a2200229 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PUMLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602094643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161024s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0321014111 |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | PUMLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 22 |
| Classification number | 658.82 |
| Item number | T276 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tellis, Gerard J. |
| 9 (RLIN) | 3790 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and sales promotion strategy / |
| Statement of responsibility, etc. | Gerard J. Tallis. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Reading, MA : |
| Name of publisher, distributor, etc. | Addison Wesley, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 483 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Recommended text for BA236 (Business Studies). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 3791 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 9 (RLIN) | 3792 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 579 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Collection | Matheson Library | Matheson Library | Main Collection | 25.06.2019 | Reuben M. Daniel | 658.82 T276 | 159562 | 08.05.2017 | 08.05.2017 | Books |