Advertising and sales promotion strategy /
Tellis, Gerard J.
Advertising and sales promotion strategy / Gerard J. Tallis. - Reading, MA : Addison Wesley, c1998. - xvii, 483 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0321014111
Advertising.
Sales promotion.
Marketing--Management.
658.82 / T276
Advertising and sales promotion strategy / Gerard J. Tallis. - Reading, MA : Addison Wesley, c1998. - xvii, 483 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0321014111
Advertising.
Sales promotion.
Marketing--Management.
658.82 / T276