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Marketing management : strategy and cases / Douglas J. Dairymple.
Material type:
TextPublication details: New York : John Wiley & Sons, 1986.Edition: 4th edDescription: xiii, 925 p. : ill. ; 24 cmISBN: - 0471838993
- 22 658.8 D151
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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2 Hour Special Reserve
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Matheson Library Special Reserve - 2 Hours Use items | Special Reserve | SR 658.8 D151 (Browse shelf(Opens below)) | Available | 158812 |
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| SR 658.5620994 S771 TQC : total quality control, the Australian experience / | SR 658.62015195 R825 Taguchi techniques for quality engineering : loss function, orthogonal experiments, parameter and tolerance design / | SR 658.8 D151 Cases in marketing management / | SR 658.8 D151 Marketing management : strategy and cases / | SR 658.8 E46 Marketing / | SR 658.8 E46 Marketing / | SR 658.8 G661 The product manager's handbook / |
includes bibliographical references & index.
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