Marketing management : strategy and cases /
Dairymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dairymple. - 4th ed. - New York : John Wiley & Sons, 1986. - xiii, 925 p. : ill. ; 24 cm.
includes bibliographical references & index.
0471838993
Marketing --Management.
Marketing --Management--Case studies.
658.8 / D151
Marketing management : strategy and cases / Douglas J. Dairymple. - 4th ed. - New York : John Wiley & Sons, 1986. - xiii, 925 p. : ill. ; 24 cm.
includes bibliographical references & index.
0471838993
Marketing --Management.
Marketing --Management--Case studies.
658.8 / D151