Marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox with the assistance of Rex V. Brown.
Material type: TextPublication details: New York : McGraw-Hill, 1969.Description: xii, 788 p. : illISBN:- 0000009475
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Matheson Library | 658.83 B999 (Browse shelf(Opens below)) | 127 | 129321 |
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Case material from the Harvard Graduate School of Business Administration.
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