Matheson Library
Empowering Knowledge, Inspiring Discovery

Marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox with the assistance of Rex V. Brown.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, 1969.Description: xii, 788 p. : illISBN:
  • 0000009475
Subject(s):
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