Marketing research and information systems : text and cases /
Buzzell, Robert D. 1933-
Marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox with the assistance of Rex V. Brown. - New York : McGraw-Hill, 1969. - xii, 788 p. : ill.
Case material from the Harvard Graduate School of Business Administration.
0000009475
Management information systems.
Marketing--Management
Marketing research
Marketing research and information systems : text and cases / Robert D. Buzzell, Donald F. Cox with the assistance of Rex V. Brown. - New York : McGraw-Hill, 1969. - xii, 788 p. : ill.
Case material from the Harvard Graduate School of Business Administration.
0000009475
Management information systems.
Marketing--Management
Marketing research