Marketing research and information systems : (Record no. 82091)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00869cam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00184209 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602103856.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 690708s1969 nyua b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0000009475 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Buzzell, Robert D. |
| Fuller form of name | (Robert Dow), |
| Dates associated with a name | 1933- |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research and information systems : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | Robert D. Buzzell, Donald F. Cox with the assistance of Rex V. Brown. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1969. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 788 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Case material from the Harvard Graduate School of Business Administration. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management information systems. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cox, Donald F. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brown, Rex V. |
| 710 20 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Harvard University. |
| Subordinate unit | Graduate School of Business Administration. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 02.06.2024 | 658.83 B999 | 129321 | 04.03.2019 | 04.03.2019 | Books |