Matheson Library
Empowering Knowledge, Inspiring Discovery

Marketing research text and cases Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch

By: Contributor(s): Material type: TextTextPublication details: Homewood, Ill. R.D. Irwin 1981Edition: 5th edDescription: xiv, 693 p. ill. 25 cmSubject(s): DDC classification:
  • 658.8 3
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Matheson Library Main Collection Main Collection 658.83 B789m 1 (Browse shelf(Opens below)) Available 005764
Books Books Matheson Library Main Collection Main Collection 658.83 B789m 1 (Browse shelf(Opens below)) Available 042880
Books Books Matheson Library Main Collection Main Collection 658.83 B789m 1 (Browse shelf(Opens below)) Available 005763

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