Marketing research text and cases
Boyd, Harper W.
Marketing research text and cases Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch - 5th ed. - Homewood, Ill. R.D. Irwin 1981 - xiv, 693 p. ill. 25 cm.
Marketing research
Marketing research--Case studies
658.8 / 3
Marketing research text and cases Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch - 5th ed. - Homewood, Ill. R.D. Irwin 1981 - xiv, 693 p. ill. 25 cm.
Marketing research
Marketing research--Case studies
658.8 / 3