Basic marketing : a managerial approach / E. Jerome McCarthy [and] William D. Perreault.
Material type: TextPublication details: Homewood, Ill. : Irwin, c1990.Edition: 10th edDescription: xviii, 734 p. : col. illISBN:- 0256068658
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658.8 L666m 1986 The marketing imagination / | 658.8 L761 Promotion for the professions | 658.8 L761p Promotion for the professions | 658.8 M123 Basic marketing : a managerial approach / | 658.8 M129 Marketing : concepts and strategies / | 658.8 M135h Handbook of marketing planning | 658.8 M345 Marketing contemporary dimensions |
Includes bibliographical references (p. 678-701).
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