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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1988.Edition: 3rd edDescription: xxiii, 726 p. : ill. (some col.) ; 24 cmISBN: - 0070387648
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Matheson Library Main Collection | Main Collection | 658.834 L886 (Browse shelf(Opens below)) | Available | A | 07-28-00 | 089136 |
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| 658.834 A855 ASTM manual on consumer sensory evaluation / | 658.834 C761 Contemporary perspectives in consumer research | 658.834 F992 Social issues of marketing in the American economy / | 658.834 L886 Consumer behavior : concepts and applications / | 658.834 S651 Interviewing in market and social research / | 658.8340993 D728 Fool proof: how to find and test great business opportunities: | 658.834099611 C456 Food buying behaviour in Suva, Fiji / |
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