Matheson Library
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Consumer behavior : (Record no. 62487)

MARC details
000 -LEADER
fixed length control field 00674nam a2200217u 4500
001 - CONTROL NUMBER
control field 01035517
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602102627.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 930429s1988 nyua b 00110 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 92014020
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070387648
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Loudon, David L.
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title concepts and applications /
Statement of responsibility, etc. David L. Loudon, Albert J. Della Bitta.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1988.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 726 p. :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
General subdivision Case studies.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Della Bitta, Albert J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
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