Consumer behavior : concepts and applications /
Loudon, David L.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 3rd ed. - New York : McGraw-Hill, c1988. - xxiii, 726 p. : ill. (some col.) ; 24 cm. - McGraw-Hill series in marketing. .
0070387648
92014020
Consumer behavior.
Consumer behavior--Case studies.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 3rd ed. - New York : McGraw-Hill, c1988. - xxiii, 726 p. : ill. (some col.) ; 24 cm. - McGraw-Hill series in marketing. .
0070387648
92014020
Consumer behavior.
Consumer behavior--Case studies.