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Problems and practices in advertising research: readingsand workbook / Alan D. Fletcher, Donald W. Jugenheimer.
Material type:
TextPublication details: Columbus, Ohio : Grid Publishing Inc., 1982.Description: vi, 120p. : illISBN: - 0882442376
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Matheson Library Main Collection | Main Collection | 659.1072 F612p (Browse shelf(Opens below)) | Available | 059653 |
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| 659.1019 C891m 1972 Marketing communications: decision making as a process of interaction between buyer and seller /Edgar Crane. | 659.10202 S979a Ads! Design & make your own | 659.1072 F612f 1983 Fundamentals of advertising research | 659.1072 F612p Problems and practices in advertising research: readingsand workbook / | 659.10973 N661 Advertising, management, and society : a business point of view / | 659.10973 N661 Advertising, management, and society : a business point of view / | 659.10994 A244 Advertising : principles and practice / |
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