Problems and practices in advertising research: (Record no. 41647)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00653nam a2200217u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00809748 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602101402.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 881121s1982 us a eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 55051794 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0882442376 |
| 090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 659.1072/F612p |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher, Alan D. |
| 245 10 - TITLE STATEMENT | |
| Title | Problems and practices in advertising research: |
| Remainder of title | readingsand workbook / |
| Statement of responsibility, etc. | Alan D. Fletcher, Donald W. Jugenheimer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Columbus, Ohio : |
| Name of publisher, distributor, etc. | Grid Publishing Inc., |
| Date of publication, distribution, etc. | 1982. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 120p. : |
| Other physical details | ill. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Research |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer, Donald W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 994 01 - | |
| -- | T1001 059 653. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 659.1072 F612p | 059653 | 24.03.2018 | 24.03.2018 | Books |