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Problems and practices in advertising research: readingsand workbook /

Fletcher, Alan D.

Problems and practices in advertising research: readingsand workbook / Alan D. Fletcher, Donald W. Jugenheimer. - Columbus, Ohio : Grid Publishing Inc., 1982. - vi, 120p. : ill.

ISBN: 0882442376

LCCN: 55051794

Subjects--Topical Terms:
Advertising--Research

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