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Marketing cases / [edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride.
Material type:
TextPublication details: Boston : Houghton Mifflin Co., c1985.Edition: 2nd edDescription: ix, 525 p. : ill. ; 23 cmISBN: - 0395326362 (pbk.)
- 658.8�19
- HF5415 .M29746 1985
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Matheson Library Main Collection | Main Collection | 658.8 M345 1985 (Browse shelf(Opens below)) | Available | 042195 |
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| 658.8 M345 Marketing : change and exchange / | 658.8 M345 Marketing handbook / | 658.8 M345 Marketing: an introduction / | 658.8 M345 1985 Marketing cases / | 658.8 M345 1985 Marketing classics a selection of influential articles | 658.8 M345 9184 The Marketing of industrial products. | 658.8 M345 V. Marketing handbook / |
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