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Marketing cases /

Marketing cases / [edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride. - 2nd ed. - Boston : Houghton Mifflin Co., c1985. - ix, 525 p. : ill. ; 23 cm.

ISBN: 0395326362 (pbk.)

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF5415 / .M29746 1985

Dewey Class. No.: 658.8�19

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