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1.
Marketing : concepts and strategies / [by] William M. Pride [and] O.C. Ferrell. by
Edition: 10th ed.
Material type: Text Text; Format: print
Publication details: Boston : Houghton Mifflin, c1997
Availability: Items available for loan: Matheson Library (2)Call number: 658.8 P947, ...

2.
Business ethics : ethical decision making and cases, 2009 update / O.C. Ferrell, John Fraedrich, Linda Ferrell. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Mason, Ohio : South-Western Cengage Learning, 2010
Availability: Items available for loan: Matheson Library (1)Call number: SR 174.4 F385.

3.
Marketing contemporary dimensions [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell by
Material type: Text Text; Format: print
Publication details: Boston Houghton Mifflin c1977
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 M345.

4.
Marketing basic concepts and decisions William M. Pride, O.C. Ferrell by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Boston Houghton Mifflin c1983
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 P947m 1983.

5.
Marketing cases / Charles W. Lamb, O.C . Ferrell, William M. Pride. by
Material type: Text Text; Format: print
Publication details: Dallas: Houghton Mifflin, 1983
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 L218.

6.
Marketing cases / [edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Co., c1985
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 M345 1985.

7.
Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1985
Availability: Items available for loan: Matheson Library (1)Call number: 658.8 P947m.

8.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Australia : South-Western Cengage Learning, 2011
Online resources:
Availability: Not available: Matheson Library: Checked out (1).

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