Basic marketing : a managerial approach / E. Jerome McCarthy.
Material type:
TextPublication details: Homewood, Ill: R. D. Irwin, 1978.Edition: 6th edDescription: xix, 767 p. : ill ; 24 cmSubject(s): DDC classification: - 658.8
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Matheson Library | 658.8 M123b 1978 (Browse shelf(Opens below)) | Available | 042131 | ||
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Matheson Library | 658.8 M123b 1978 (Browse shelf(Opens below)) | Available | 028375 |
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| 658.8 L911 Services marketing / | 658.8 L911s Services marketing text, cases & readings | 658.8 L968 Principles of marketing / | 658.8 M123b 1978 Basic marketing : a managerial approach / | 658.8 M123b 1978 Basic marketing : a managerial approach / | 658.8 M123e 1982 Essentials of marketing / | 658.8 M132m Marketing tactics master guide for small business |
Includes bibliographical references and indexes.
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