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Marketing cases / Charles W. Lamb, O.C . Ferrell, William M. Pride.
Material type:
TextPublication details: Dallas: Houghton Mifflin, 1983Description: viii, 450p.: illISBN: - 0395326362
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Matheson Library Main Collection | Main Collection | 658.8 L218 (Browse shelf(Opens below)) | Available | Recat. | 037316 |
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| 658.8 K87 Principles of marketing / | 658.8 K87m 1982 Marketing for nonprofit organizations | 658.8 K91 Essentials of an effective marketing program : readings / | 658.8 L218 Marketing cases / | 658.8 L244 Marketing management / | 658.8 L419 The management of trade marketing / | 658.8 L666 Innovation in marketing : new perspectives for profit and growth / |
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