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Marketing cases / Charles W. Lamb, O.C . Ferrell, William M. Pride.

By:

Lamb, Charles W

Contributor(s):

Material type: Text

Text

TextPublication details: Dallas: Houghton Mifflin, 1983Description: viii, 450p.: illISBN:

0395326362

Subject(s):

Marketing -- Case studies

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	Matheson Library Main Collection	Main Collection	658.8 L218 (Browse shelf(Opens below))	Available	Recat.		037316

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