Matheson Library
Empowering Knowledge, Inspiring Discovery
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Advertising and sales promotion strategy / Gerard J. Tallis.

By: Material type: TextTextPublication details: Reading, MA : Addison Wesley, c1998.Description: xvii, 483 p. : ill. ; 26 cmISBN:
  • 0321014111
Subject(s): DDC classification:
  • 22 658.82 T276
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Matheson Library Main Collection Main Collection 658.82 T276 (Browse shelf(Opens below)) Available 159562

Includes bibliographical references and index.

Recommended text for BA236 (Business Studies).

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