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Advertising : principles and practice / William Wells, John Burnett [and] Sandra Moriarty.

By:

Wells, William

Material type: Text

Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, 1992.Edition: 2nd edDescription: vxv, 692 p., [40 p. of appendices] : ill. (some col.)ISBN:

0130162051

Subject(s):

Advertising

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Matheson Library	659.1 W456 (Browse shelf(Opens below))	127		092302

Includes bibliographical references and index.

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