Advertising : (Record no. 64752)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00616nam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00020133 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602102753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940302c1992 xxuaf b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130162051 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | principles and practice / |
| Statement of responsibility, etc. | William Wells, John Burnett [and] Sandra Moriarty. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vxv, 692 p., [40 p. of appendices] : |
| Other physical details | ill. (some col.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 02.06.2024 | 659.1 W456 | 092302 | 24.03.2018 | 24.03.2018 |