Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 4th edDescription: xxvii, 738 p. : ill. (some col.)ISBN:- 0256139040
- 22 658.8342 P479
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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2 Hour Special Reserve | Matheson Library Special Reserve - 2 Hours Use items | Special Reserve | SR 658.8342 P479 (Browse shelf(Opens below)) | Available | 145801 |
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SR 658.8342 C758 Consumer behaviour / | SR 658.8342 E57 Consumer behavior / | SR 658.8342 E57 Consumer behavior / | SR 658.8342 P479 Consumer behavior and marketing strategy / | SR 658.84 B516 Marketing channels / | SR 658.84 B516 Marketing channels / | SR 658.84 S839 World Wide Web marketing : integrating the Web into your marketing strategy / |
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