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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 4th edDescription: xxvii, 738 p. : ill. (some col.)ISBN:
  • 0256139040
Subject(s): DDC classification:
  • 22 658.8342 P479
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Item type Current library Collection Call number Status Notes Date due Barcode
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library Special Reserve - 2 Hours Use items Special Reserve SR 658.8342 P479 (Browse shelf(Opens below)) Available 145801
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SR 658.8342 C758 Consumer behaviour / SR 658.8342 E57 Consumer behavior / SR 658.8342 E57 Consumer behavior / SR 658.8342 P479 Consumer behavior and marketing strategy / SR 658.84 B516 Marketing channels / SR 658.84 B516 Marketing channels / SR 658.84 S839 World Wide Web marketing : integrating the Web into your marketing strategy /

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