Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed. - Chicago : Irwin, c1996. - xxvii, 738 p. : ill. (some col.). - The Irwin series in marketing .
0256139040
Consumer behavior.
Marketing.
658.8342 / P479
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 4th ed. - Chicago : Irwin, c1996. - xxvii, 738 p. : ill. (some col.). - The Irwin series in marketing .
0256139040
Consumer behavior.
Marketing.
658.8342 / P479