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Consumers / [by] Eric Arnould, Linda Price [and] George Zinkhan.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill, 2002.Edition: 1st edDescription: xviii, 750 p. : ill. ; 25 cmISBN:
  • 0256133603
Subject(s): DDC classification:
  • 22 658.8342 A765
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Item type Current library Collection Call number Status Date due Barcode
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library Special Reserve - 2 Hours Use items Special Reserve SR 658.8342 A765 (Browse shelf(Opens below)) Available 149208
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SR 658.83 I11 Marketing research : methodological foundations / SR 658.83 L941 Marketing research / SR 658.83 M345 Marketing research : an applied orientation / SR 658.8342 A765 Consumers / SR 658.8342 A844 Consumer behavior and marketing action / SR 658.8342 A844 Consumer behavior and marketing action / SR 658.8342 A844 Consumer behavior and marketing action /

Includes index.

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