Consumers /
Arnould, Eric.
Consumers / [by] Eric Arnould, Linda Price [and] George Zinkhan. - 1st ed. - Boston : McGraw-Hill, 2002. - xviii, 750 p. : ill. ; 25 cm.
Includes index.
0256133603
Consumer behavior.
658.8342 / A765
Consumers / [by] Eric Arnould, Linda Price [and] George Zinkhan. - 1st ed. - Boston : McGraw-Hill, 2002. - xviii, 750 p. : ill. ; 25 cm.
Includes index.
0256133603
Consumer behavior.
658.8342 / A765