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Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr.
Material type:
TextPublication details: Australia : South-Western Cengage Learning, 2010.Edition: 10th edDescription: xx, 604 p. : col. ill. ; 26 cmISBN: - 9781439081013
- 22 658.83 I11
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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2 Hour Special Reserve
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Matheson Library Special Reserve - 2 Hours Use items | Special Reserve | SR 658.83 I11 (Browse shelf(Opens below)) | Available | 157226 | ||
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2 Hour Special Reserve
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Matheson Library Special Reserve - 2 Hours Use items | Special Reserve | SR 658.83 I11 (Browse shelf(Opens below)) | Available | 157227 |
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| SR 658.800994 M345 Marketing / | SR 658.800994 M345 Marketing / | SR 658.83 B796 Questionnaire design : how to plan, structure and write survey material for effective market research / | SR 658.83 I11 Marketing research : methodological foundations / | SR 658.83 I11 Marketing research : methodological foundations / | SR 658.83 L941 Marketing research / | SR 658.83 M345 Marketing research : an applied orientation / |
Includes bibliographical references & indexes.
Recommended text: BA 332 (Business Studies).
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