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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: Plano, Texas : Business Publications, 1986.Description: xiii, 730 p. ; 24 cmISBN:
  • 0256030731
Subject(s): DDC classification:
  • 22 658.8 P482
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Item type Current library Collection Call number Status Date due Barcode
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library Special Reserve - 2 Hours Use items Special Reserve SR 658.8 P482 (Browse shelf(Opens below)) Available 158811
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SR 658.8 K87 Marketing management / SR 658.8 K87 Marketing management / SR 658.8 L244 Marketing management / SR 658.8 P482 Marketing management : knowledge and skills / SR 658.8 P947 Marketing : concepts and strategies / SR 658.8 P947 Marketing : concepts and strategies / SR 658.8 S217 Marketing /

Includes bibliographical references and index.

Recommended text: BA431 (Business Studies).

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