Matheson Library
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Marketing management : (Record no. 890)

MARC details
000 -LEADER
fixed length control field 00788nam a2200241 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field PUMLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602094642.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151013s19uu xx 00 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 8572694
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256030731
040 ## - CATALOGING SOURCE
Modifying agency PUMLC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition information 22
Classification number 658.8
Item number P482
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
9 (RLIN) 3765
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title knowledge and skills /
Statement of responsibility, etc. J. Paul Peter, James H. Donnelly, Jr.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Plano, Texas :
Name of publisher, distributor, etc. Business Publications,
Date of publication, distribution, etc. 1986.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 730 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Recommended text: BA431 (Business Studies).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 579
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
-- Case studies.
9 (RLIN) 3745
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
9 (RLIN) 3766
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Special Reserve Matheson Library Matheson Library Special Reserve - 2 Hours Use items 24.06.2019 Reuben M. Daniel   SR 658.8 P482 158811 08.05.2017 08.05.2017 2 Hour Special Reserve