Details for: Foundations of marketing / › Matheson Library catalog

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Material type: Text

TextPublication details: Mason, OH : South-Western, Cengage Learning, c2013.Edition: 5th edDescription: xxiii, 550 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Matheson Library Main Collection	Main Collection	658.8 P947 (Browse shelf(Opens below))	Available		159623

Previous	No cover image available					No cover image available	No cover image available	Next
Previous	658.8 P938 Markets and marketing : an orientation /	658.8 P947 Marketing : concepts and strategies /	658.8 P947 Marketing : concepts and strategies /	658.8 P947 Foundations of marketing /	658.8 P957 Principles of marketing/	658.8 P965 Product strategy and management / Edited by Thomas L. Berg and Abe Shuchman.	658.8 R175a The art of using science in marketing	Next

Includes index.

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