Foundations of marketing /
Pride, William M., 1942-
Foundations of marketing / William M. Pride, O.C. Ferrell. - 5th ed. - Mason, OH : South-Western, Cengage Learning, c2013. - xxiii, 550 p. : col. ill. ; 28 cm.
Includes index.
1111580162 (pbk.)
658.8 / P947
Foundations of marketing / William M. Pride, O.C. Ferrell. - 5th ed. - Mason, OH : South-Western, Cengage Learning, c2013. - xxiii, 550 p. : col. ill. ; 28 cm.
Includes index.
1111580162 (pbk.)
658.8 / P947