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Marketing strategy / O.C. Ferrell, Michael D. Hartline.
Material type:
TextPublication details: Australia : South-Western Cengage Learning, 2011.Edition: 5th edDescription: xxiii, 743 p. : ill. ; 26 cmISBN: - 053846738X
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Matheson Library | 658.8 F383 (Browse shelf(Opens below)) | Available | 159276 |
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| 658.8 E58m Marketing principles | 658.8 E92m Marketing | 658.8 E92m 1987 Marketing / | 658.8 F383 Marketing strategy / | 658.8 F655d Diagnostic marketing : finding and fixing critical problems / | 658.8 F754m 1984 Mastering marketing | 658.8 F794s Strategic marketing management |
Includes brands & companies, name and subject indexes.
Endnotes: p. 687 - 714.
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