Details for: Marketing research : methodological foundations /

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Material type: Text

TextPublication details: Chicago : The Dryden Press, 1991.Edition: 5th edDescription: xxxii, 1070 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Books	Matheson Library	658.83 C563 (Browse shelf(Opens below))	Available	Recat.	103864
Books	Matheson Library	658.83 C563 (Browse shelf(Opens below))	Available	Recat.	103882
Books	Matheson Library	658.83 C563 (Browse shelf(Opens below))	Available	Recat.	103869

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Previous	658.83 B642 Marketing research management /	658.83 B999 Marketing research and information systems : text and cases /	658.83 C563 Marketing research : methodological foundations /	658.83 C563 Marketing research : methodological foundations /	658.83 C563 Marketing research : methodological foundations /	658.83 C755 Consumer behavior and the behavioral sciences : theories and applications /	658.83 C758 Consumer behavior in theory and in action /	Next

Includes index.

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