Marketing research : methodological foundations /
Churchill, Gilbert A.
Marketing research : methodological foundations / Gilbert A. Churchill. - 5th ed. - Chicago : The Dryden Press, 1991. - xxxii, 1070 p. : ill. ; 24 cm.
Includes index.
0030314720
89071542
Marketing research
Marketing research : methodological foundations / Gilbert A. Churchill. - 5th ed. - Chicago : The Dryden Press, 1991. - xxxii, 1070 p. : ill. ; 24 cm.
Includes index.
0030314720
89071542
Marketing research