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Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins.
Material type:
TextPublication details: New York : Macmillan, c1976.Description: xv, 736 p. : illISBN: - 0024217409
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Matheson Library | 658.835 T918m (Browse shelf(Opens below)) | Available | 095607 | ||
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Matheson Library | 658.835 T918m (Browse shelf(Opens below)) | Available | 095114 |
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| 658.8342 W681 Consumer behavior / | 658.83420952219 K13 The characteristics of consumer behavior and marketing in Japan : occasional study report, 1985 / | 658.835 D261 Experimental marketing / | 658.835 T918m Marketing research : meaning, measurement, and method : a text with cases / | 658.835 T918m Marketing research : meaning, measurement, and method : a text with cases / | 658.83973 On knowing the consumer / | 658.84 C287 The network marketing self-starter / |
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